Athletic Brewing Trailhead & Bar
Stop by the Athletic Brewing booth! Grab a free sample of our award-winning non-alcoholic brews, spin the wheel for a chance to win prizes, and write a postcard to friends and family. Whatever your festival vibe — all out or laid back — we've got your perfect brew.
Parades
What’s better than a parade? NOTHING! Marching to the beat of our own drums, getting dressed up in something fancy or just high steppin’ and spinning an umbrella as you waltz through Outeroo with all your best friends is a good ol’ time and just one more magical thing that makes Bonnaroo special. We cordially invite you all to help us take this tradition to even greater heights by joining us in any of the many parades happening over the course of the weekend.
Yoga-Roo
Take care of your neighbor AND yourself with free yoga and wellness programs during your stay on The Farm. All classes are free and open to yogis of all levels. No yoga mat required. Our grass is your grass, and it’s soft underfoot.
Camp Beatbox
Between sets, swing by Camp BeatBox for your festival refresh! We've got a glam touch-up station, visually stunning photo ops, goofy games, hula hoop classes, water-marbling crafts, and giveaways like fans, kandi, silk bandanas, luggage tags, and pins. Plus, taste our NEW Coconut Breeze flavor: refreshing, tropical, and made for pure Farm magic.
Roo Run
Join the legendary Roo Run benefiting causes important to Bonnaroovians. As always: costumes, creativity, and flair of all kinds are encouraged while working towards your personal best on our 5K loop around The Farm. Athletic shoes are required. Stay tuned for registration details.
Soberoo
Soberoo is a group of passionate music lovers who choose to remain clean and sober at Bonnaroo. Fans seeking a substance-free ‘Roo can hang alongside like-minded Bonnaroovians and participate in multiple daily meetings at the Soberoo booth in Centeroo. You can even camp in the Soberoo themed camping area - stay tuned for details on how to reserve your spot!
Be LOVE Electrolyte Lounge
Be LOVE electrolyte beverage is back at Bonnaroo Music Festival to keep you refreshed and rehydrated all weekend long. Spread the LOVE while feeling good - grab a sample at the Be LOVE activation in Centeroo, then pick up a can at festival concessions to keep the night going strong 🕺
Planet Roo
Take a break in Planet Roo, a haven for sustainability, wellness, and global consciousness. With representation from a diverse group of non-profit organizations, this space is an opportunity to learn, relax, and get inspired to take impactful action. Stay tuned to learn more about the exciting projects we have in the works for this area for this year!
Ferris Wheel
Classic. Timeless. Circle shaped. The Bonnaroo ferris wheel is a long running tradition and a perfect way to enjoy a break from all the dancing. Take in the views of our 700+ acre paradise and see if you can spot your campsite from the top.
Cayman Club
Step into a carefree escape state of mind with Cayman Jack at Bonnaroo. Grab a photo with the iconic caiman, experience interactive surprises, and enjoy Cayman Jack Margaritas, all designed to bring island vibes to the Farm.
Village Market
Explore Bonnaroo's uniquely curated marketplace of crafts, art, and experiences, situated all around Centeroo. Buy a unique signed poster, learn about a cool non-profit, or bid on special items in Planet Roo!!
Coca-Cola Refresh Lounge
Relax and recharge at The Coca-Cola Refresh Lounge, located in Centeroo. Grab an ice-cold Coke and enjoy some shade with your crew, all weekend long.
The Fountain
Simply, The Fountain - one of the great Bonnaroo icons. In the middle of a long-haul day in Centeroo catching your favorite bands, The Fountain serves as a beacon to those who need to cool off and re-energize between sets.
ESPOLÒN TEQUILA MERCADO
Make your Mercado run this weekend! It’s the ultimate stop for the best photo-ops, exclusive merch, custom gear at the Tiendita, and flash tattoos at Guadalupe’s Parlor. Built for fans chasing every set, every vibe, and ice-cold margs.
Campground Plazas
Plazas are strategically located public places throughout the campgrounds for the community to gather, explore art & activities, as well as access amenities like info, medical or safety staff. No matter where you’re camped, you’ll have a plaza nearby. Plazas host next-level activities unlike any other festival you’ve been to. Expect secret shows, wild surprises, late night (early morning?) parties, unique music & art experiences, and SO. MUCH. MORE. Stay tuned for the 2026 plaza lineup!
BeautyRoo by Five Below
Get festival-ready at Beautyroo by Five Below! Glow up at our beauty stations, snap pics at fun social-worthy photo moments, explore and refresh with Five Below favorites from beauty to candy, snacks, games, tech and décor. Plus, grab a FREE swag bag packed with Five Below merch!
Jack Daniel’s Tennessee Whiskey
Jack Daniel's is bringing the vibes to The Farm. Grab a refreshing cocktail, customize your very own Bonnaroo flag, or get ready for the Other Stage with a live DJ set every day.
Montucky Cold Snacks' YeeHaw Inn
Montucky Cold Snacks is coming back to the Farm and bringing the Yeehaw Inn. We'll be serving the coldest Cold Snacks and playing Drinko where you can win exclusive Montucky merch.
Red Bull
When the vibes are high, you want the energy to match. Dance your way to the Red Bull bar and get your Wiiings!
The Ross Cabana ✨
For the first time at Roo, Ross is bringing the ✨Ross Cabana✨ to The Farm. 🌞🌴 Part oasis, part style hideaway, it’s your go-to spot to cool off and refresh between sets. Stop by the Style Bar for touch-ups, customize your own scarf, discover your signature scent at the Scent Bar, and snap some pics while you’re there 💙🪩🌈 Whether you’re resetting or vibing with your crew, the Ross Cabana is serving feel-good energy all weekend long. See you there, Roo ✌️
Sierra Nevada's Hazy Little Hideaway
Duck into the Hazy Little Hideaway, your escape inside Centeroo. Grab an ice-cold Hazy Little Thing IPA straight from our crew, hit the vending machine for exclusive Sierra Nevada gear, grab free wifi, and hang in a space built for Bonnaroovians who love good beer. Embrace the Haze!
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Set the Vibe with Surfside
Catch the good vibes and stacked sets with a cold Surfside in hand. Surfside Iced Tea + Vodka and Lemonade + Vodka drinks will be flowing all festival long. Just 100 cals and 0 bubbles.
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That Tito's Thing
Roo wouldn't be Roo without that Tito's Handmade Vodka thing. That's literally what it's called: That Tito's Thing. Find your favorite festival spirit at the copper disco ball to catch some shade between sets, make new friends at the bag charm station, and sip back and relax at the farm.
White Claw Shore Club
Fans can stay refreshed all weekend at Bonnaroo with White Claw Hard Seltzer! Whether rocking out to your favorite set or toasting with friends, White Claw keeps the good times flowing. Head to the bar and Grab Life by the Claw!
Xyzal Allergy Zen Den
'Ello Roo! Swing by the Xyzal Allergy Zen Den and chill your inner (and outer) Roo with Nigel the Owl! 🦉 Snap a pic, drop your best Bonnaroo pro tips on Nigel’s Wall of Roo‑Wisdom, recharge your phone while relaxing in the shade, and put your skills to the test at our Knock Out Allergens game. Come early for chances to score fun prizes and keep the good vibes going all weekend! ✨🎶 WANT MORE NIGEL? Catch him groovin’ at the Silent Disco in the morning and afternoon.
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Verizon Customer Perks
Hey Verizon Customers! Your Bonnaroo glow-up starts here ✨ Download Festiverse to unlock $20 merch or Ferris wheel credit and don't miss access to the Verizon Viewing Area for those dreamy Which Stage views. Just for being a Verizon customer.
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